PRIVACY POLICY

EarthlyInnovex (“EarthlyInnovex”, “we”, “us” or “our”) respects the privacy of farmers, visitors, customers, partners and other users (“you” or “User”).

This Privacy Policy explains how EarthlyInnovex collects, uses, stores, processes and protects information when you access or use:

• The EarthlyInnovex website: https://earthlyinnovex.com
• Our mobile application and related digital services (“App”)
• Our crop-health, weather-based agricultural advisory and precision-farming services (“Services”)

By using our Website or App, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you use our Services, we may collect the following information.

A. Farmer / User Information

We may collect:

• Name
• Mobile number
• Email address, where provided
• Preferred language
• Location, village, district, state or other agricultural location information
• Other information voluntarily provided by you

A mobile number may be used to create or verify your account, communicate with you and provide the Services.

B. Farm Information

To provide agricultural recommendations, we may collect information such as:

• Farm/land area
• Land size and measurement
• Crop type
• Crop variety, where provided
• Crop sowing or planting date
• Crop growth stage
• Irrigation information
• Farming practices
• Soil-related information, where available
• Crop condition or crop-health information
• Images of crops, plants, leaves or fields, where the App supports image-based analysis
• Other agricultural information voluntarily provided by you

C. Weather and Environmental Information

The App may use weather and environmental information relevant to your farm or selected location, including:

• Temperature
• Humidity
• Rainfall
• Wind conditions
• Weather forecasts
• Soil temperature
• Other environmental or climatic parameters

Such information may be obtained from third-party weather, satellite, mapping, IoT or agricultural data providers.

D. Device and Technical Information

When you use the App or Website, we may automatically collect limited technical information, such as:

• Device type
• Operating system
• App version
• IP address
• Browser information
• Device identifiers
• Log information
• Crash and diagnostic information
• Date and time of access
• Usage information relating to the App

We use this information primarily to maintain, secure and improve our Services.

E. Location Information

If enabled by you and required for the Services, the App may access approximate or precise location information. Location may be used to:

• Associate weather information with your farm location
• Provide location-specific agricultural information
• Improve crop-health recommendations
• Provide localized alerts and advisories
• Improve agricultural analytics

You may control location permissions through your device settings. Certain features may not work correctly if location access is disabled.

2. How We Use Your Information

EarthlyInnovex may use collected information to:

• Create and manage your account.
• Verify your mobile number.
• Understand your farm and crop profile.
• Provide weather-related information.
• Generate crop-health insights.
• Provide agricultural recommendations and next-step advisories.
• Provide crop alerts, reminders and notifications.
• Analyze crop and environmental conditions.
• Improve our agricultural algorithms, models and Services.
• Develop and improve precision-farming solutions.
• Provide customer support.
• Detect, prevent and address fraud, misuse, security incidents or technical problems.
• Comply with applicable legal and regulatory requirements.
• Conduct internal research, analytics and service improvement.
• Communicate important service-related information to you.

3. Agricultural Recommendations and AI-Based Analysis

EarthlyInnovex may use algorithms, artificial intelligence, machine learning, weather information, agricultural data, satellite information, IoT information and other data sources to generate crop-health insights and recommendations.

These recommendations may include information regarding:

• Crop condition
• Weather risks
• Irrigation requirements
• Nutrient requirements
• Crop-care activities
• Potential pest or disease risks
• Recommended next steps
• Crop-stage-related activities

Such recommendations are intended to provide decision-support information to farmers.

4. How We Share Information

We do not sell your personal information merely for the purpose of selling personal data.

We may share information with trusted third parties where reasonably necessary to provide or improve the Services, including:

• Cloud hosting providers
• Database and infrastructure providers
• Weather-data providers
• Mapping/location providers
• SMS/OTP service providers
• Analytics providers
• Notification providers
• AI/ML and technology service providers
• Agricultural technology partners
• IoT, satellite or environmental-data providers
• Professional advisors
• Government authorities or law-enforcement agencies where legally required

Third-party service providers may process information on our behalf and are expected to maintain appropriate safeguards.

Where information is shared with partners for agricultural analytics, research or product development, we may use aggregated, anonymized or de-identified information where reasonably appropriate.

5. Aggregated and Anonymized Data

EarthlyInnovex may create aggregated, statistical or anonymized datasets from information collected through the Services. Such information may be used for:

• Agricultural research
• Climate and weather analysis
• Product development
• Crop intelligence
• Precision agriculture
• Business analytics
• Improving agricultural models
• Research and development

Where data has been properly anonymized or aggregated so that it cannot reasonably identify an individual, it may be used for these purposes subject to applicable law.

6. Communications

We may send you service-related communications through:

• SMS
• WhatsApp, where applicable
• Push notifications
• Email
• Telephone calls

These communications may include OTPs, account information, weather alerts, crop alerts, service updates, agricultural advisories and important notices.

Where required by applicable law, marketing communications will be subject to appropriate consent and opt-out mechanisms.

7. Data Security

We use reasonable technical, organizational and administrative safeguards designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.

Depending on the nature of the information, security measures may include:

• Access controls
• Authentication
• Encryption where appropriate
• Secure cloud infrastructure
• Monitoring and logging
• Backup and recovery procedures
• Restricted employee/contractor access

However, no electronic transmission or storage system can be guaranteed to be completely secure.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the Services
• Maintain your account
• Meet the purposes described in this Privacy Policy
• Resolve disputes
• Maintain business and security records
• Comply with legal obligations

When personal information is no longer required, we may delete, anonymize or securely dispose of it, subject to applicable legal, regulatory or legitimate business requirements.

9. Your Rights

Subject to applicable law, you may have rights regarding your personal information, including the ability to:

• Request information about processing of your personal data
• Request correction of inaccurate information
• Request deletion of personal information where legally applicable
• Withdraw consent where consent is the basis for processing
• Request information about how your data is being used
• Raise a complaint regarding processing of your personal data

Requests may be submitted using the contact information provided below. Withdrawal of consent may affect our ability to provide certain features or Services that depend on the relevant information.

10. Children's Privacy

The Services are intended for adults and farmers who are legally capable of using the Services. We do not knowingly collect personal information from children in circumstances where collection is prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us.

11. Third-Party Services and Links

Our Website or App may contain links to third-party websites, applications or services. EarthlyInnovex is not responsible for the privacy practices, security or content of third-party services. We recommend reviewing the privacy policy of any third-party service before providing information to it.

12. International Data Processing

Some of our technology, hosting, analytics or service providers may process information outside India. Where personal data is transferred or processed outside India, we will take reasonable steps to comply with applicable Indian law and applicable contractual and security requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our Services
• Technology
• Data-processing practices
• Applicable law
• Regulatory requirements

The updated version will be published on our Website or within the App with a revised “Last Updated” date.

14. Grievance and Privacy Contact

For privacy-related questions, requests or complaints, please contact:

We will review and respond to requests in accordance with applicable law.

15. Consent

By providing information through the Website or App and, where applicable, selecting “I Agree”, “Accept” or another affirmative consent mechanism, you acknowledge that you have read this Privacy Policy and consent to the processing of your personal information as described herein, to the extent consent is required under applicable law.

Where processing is based on another lawful basis permitted by applicable law, such processing may occur on that basis.